The Polish mobile telephony market is a mature one.
According to the data published by the Office of Electronic Communication, in 2011 the market’s saturation measured with reference to the number of SIM cards increased by 8.4 ppt, to 131.6%, or 50.1m active SIM cards.
In 2011, the estimated value of the Polish mobile telephony market, calculated as total revenue on provision of retail services generated by all operators, slightly exceeded PLN 19bn and was up ca. 0.6% on 2010 (source: Office of Electronic Communication’s data).
The Polish mobile telephony market is highly competitive and relatively polarised. It is served by MNO and MVNO operators. Under the MVNO business model, existing MNOs provide virtual operators with licensed frequency allocation and the necessary infrastructure.
There are three leading MNOs in Poland:
- Polkomtel Sp. z o.o. (Plus);
- PTK Centertel Sp. z o.o. (Orange);
- PTC Sp. z o.o. (T-Mobile).
as well as four minor operators:
- P4 Sp. z o.o. (Play);
- CenterNet;
- Mobyland;
- Aero2.
Operators’ market share by number of users
Operators’ market share by revenue
Source: Office of Electronic Communications, ’Report on the condition of the Polish telecommunication market in 2011’
