Glossary

Access card

A card used with a set-top box to provide access to digital satellite pay TV.

Analogue transmission/analogue signal

A type of signal transmission, whereby the initial signal (e.g. voice) is transformed into an electric signal and broadcast as such. The transmission is carried out by a continuous change of the frequency, amplitude or phase of the broadcast signal. Analogue data transfer usually requires more bandwidth than digital broadcast and is more susceptible to damping.

APS (Authorised Point-of-Sale)

Cyfrowy Polsat’s retail points of sale for digital satellite pay TV, Cyfrowy Polsat’s Internet access, and the Plus network’s mobile telephony services. At the APSs, customers may sign up for Cyfrowy Polsat’s services and take advantage of special offers for Cyfrowy Polsat’s television and Internet access, as well as Plus mobile telephony services. They may also purchase a set-top box and order a professional antenna installation. The APSs also provide technical advice, accept Cyfrowy Polsat’s equipment for servicing, and supply replacement units for the duration of repairs.

ARPU (Average Revenue Per User)

The average monthly net revenue per subscriber to our services, calculated as the quotient of the total net revenue generated by our subscribers to our digital pay TV services in a given period and the average number of subscribers to whom we provided services in the given period.

Audience share

The group of TV viewers watching a channel at a given time, expressed as the percentage of all TV viewers at that time. Our data is sourced from Nielsen Audience Measurement (NAM), in the ’everyone’ and ’from 16 to 49 years-old’ demographics throughout the day.

Broadband Internet access

Broadband or high bandwidth connection to the Internet network.

BTS (Base Transceiver Station)/mast

A base or relay station. A device (frequently with a high mast) equipped with an electromagnetic radiation antenna, used in wireless communication systems (mobile telephony, mobile Internet), connecting the terminal (mobile phone, modem) with the fixed part of a telecommunications network.

Catch-up TV

Service providing access to selected television shows online for a certain period after they were broadcast on TV.

Churn rate

The churn rate is calculated as the ratio of agreements terminated in a 12-month period to the average annualised number of agreements executed in the same period. The number of terminated agreements is reduced by the number of subscribers who entered into an agreement no later than by the end of the 12-month period and the number of subscribers who had more than one agreement and terminated one of them to subscribe for the Multiroom service.

CRM (Customer Relationship Management)

A set of systems, tools and procedures necessary for customer relationship management. CRM involves not only IT systems and customer relationship management mechanisms, but also the entire business strategy and philosophy, which help build positive, long-term relations with customers.

Dividend

Part of the Company’s profit distributed to the shareholders.

DTH (Direct-To-Home)

A service providing access to television and radio programmes broadcast by satellite as part of paid programme packages.

DVB-T or DTT (Digital Video Broadcasting – Terrestrial/Digital Terrestrial Television)

Digital Terrestrial Television – a digital technology designed to enable broadcasting of more channels and/or ensure better quality image and audio using radio transmission received by a conventional antenna, rather than a satellite antenna or cable connection.

EBITDA

Operating profit before depreciation and amortisation and impairment losses.

FTA (Free-To-Air)

Unencrypted, generally available TV and radio channels.

HD TV (High Definition Television)

Television signal format of a definition higher than the standard.

HSPA+ (High Speed Packet Access Plus)

A technology for radio data transfer at higher speeds – up to 21 Mbps, 28.8 Mbps for MIMO and 42 Mbps for Dual Carrier.

ICSC (Internet Customer Service Centre)

An Internet service allowing customers, upon logging in, to manage their subscriber accounts.

IPTV (Internet Protocol Television)

Technology enabling transfer of a television signal over IP broadband networks.

LTE (Long Term Evolution)

A wireless data transmission technology, characterised by much higher transfer speeds, larger network capacity, and lower latencies than traditional technologies. At present, it is the world’s fastest and most advanced mobile Internet.

MIMO (Multiple Input, Multiple Output)

A technological solution increasing wireless network capacity, based on multiple input, multiple output data transmission, both on the broadcast and reception side.

Modem (Modulator – Demodulator)

An electronic device converting a digital signal into an analogue signal and vice versa, so that it can be received by telephone lines, television lines and radio waves.

Multiplex

A combined stream of digital data, composed of two or more streams of data carrying TV and radio programmes, along with additional information, in particular concerning the conditional access system or additional services.

Multiplexer system

A set of devices which make it possible to merge several TV channel signals along with additional data into a single data stream. A statistical multiplexer will allocate space for a given channel in the stream as needed (content of the image).

Multiroom

Service providing access to the same range of TV channels on two televisions in one household, for a single subscription fee.

MVNO (Mobile Virtual Network Operator)

A reseller of mobile telephony services. MVNOs are not holders of licences for using radio frequencies or radio network owners, but they operate their own telecommunications infrastructure in the Full MVNO model. Like resellers of mobile telephony services, they sell services under their own brand and, depending on the model adopted, they may have their own range of telephone numbers, an individual network code, their own SIM cards, and a billing system, and may modify their offers at will.

Operator

A telecommunications provider entitled to render telecommunications services.

Pay-per-view (PPV)

Service providing paid access to selected TV content, frequently live broadcasts.

Prime time

The time when TV and radio stations have the largest audience and advertising income – the best shows are broadcast in prime time. At Telewizja Polsat, prime time starts at 6.30 pm and ends at 11.00 pm.

Pre-paid

Sale of a given operator’s services on a prepayment basis.

Programme licence

The right to use (distribute) TV or radio programmes in a precisely defined manner.

Post-paid

A system of acquiring services on a subscription basis, in which services are paid for after being delivered.

Router

An electronic network device acting as a communication node between separate computer networks.

Satellite Centre

Cyfrowy Polsat’s receiver and transmitter centre located at the Company’s registered office in Warsaw, at ul. Łubinowa 4a.

SD TV (Standard Definition Television)

Standard definition television, the digital equivalent of the analogue PAL and NTSC standards.

Set-top box

A device processing the encoded digital signal so that it may be received by a TV set. It is generally used to receive digital satellite pay TV.

Share in advertising market

Cyfrowy Polsat Group’s share in TV advertisement and sponsorship revenues in Poland. Data is sourced from Starlink.

SMS (Short Message Service)

A short text message which can be sent to another mobile telephony user directly from the phone or via the Internet, from a website. Text messages can contain up to 160 characters.

Subscriber

A person who has concluded an agreement with Cyfrowy Polsat for the provision of digital pay TV services, obliged to pay fees for access to a package or packages of television and radio programmes, or who uses these packages as part of digital pay TV services upon prior payment of a monthly fee, without concluding such an agreement.

Subscription warrants

Securities issued by a joint stock company. Warrants may be registered or bearer warrants. Holders of warrants have the right to take up or subscribe for new shares.

Technical reach (Broadcast Coverage Area)

Percentage of households in Poland capable of receiving the broadcast of a given channel.

Transponder

A separate part of a telecommunications satellite responsible for sending TV and radio channels from the operator’s receiver and transmitter centre to subscribers’ set-top boxes, through satellite dishes.

TTS (Text-To-Speech)

An IVR function enabling automatic voice playback of prepared texts.

TV router

A device connecting any given source of digital TV signals with any given reception point. Television centres make thousands of such connections. The bandwidth of each channel for an HD signal is 1.5 Gbps, but will reach 3 Gbps in the near future.

VOD (Video On Demand)

Video on demand; a service which allows viewers to access selected TV programmes and content at any time.

Source: Cyfrowy Polsat, Wikipedia, Act on the Introduction of Digital Terrestrial Television.