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Our Viewers and Customers
We offer our viewers and customers entertainment, which is particularly important to Poles. Polish viewers spend over four hours a day in front of a TV screen, more than any other nation in Europe. Globally, Poland ranks second behind the United States. Recent years have seen a significant rise in viewers’ – and therefore our customers’ – awareness. They know their rights and are familiar with the TV products and offers available on the market. The constantly growing number of TV channels also affects the market, making it more fragmented and highly competitive. Considering these conditions, we make every effort to ensure the high quality of our products and services, including customer service. We readily embrace the latest technologies, constantly improve our channel selection and take care to maintain good relations with our subscribers and ensure high viewer satisfaction, which translates into a growing audience share.
The Cyfrowy Polsat and Telewizja Polsat brands are recognisable, popular, and appreciated by Polish consumers. We believe that they are associated with high quality services offered at attractive prices, addressed to entire families. According to TNS, we can boast the highest (75%) spontaneous brand awareness among digital satellite TV operators in Poland (percentage of the target group that can name the brand without any prompt from the surveyor, according to TNS’s study entitled ’The World of Pay TV and Mobile Internet’, August 2012).
What also confirms the excellent quality of our products and services is our second place in the ’Quality of Products and Services’ category of the ’Listed Company of the Year’ ranking organised annually by ’Puls Biznesu’. Moreover, in 2012 our main TV channel, POLSAT, was the most frequently chosen channel among viewers aged 16-49. Our advertising bureau, Polsat Media, was once more recognised as the best TV advertising bureau in 2012 among the largest Polish media groups – nationwide broadcasters. Polsat Media received the distinction in the ’Media & Marketing Polska’ report from surveyed employees of media houses and from advertising agencies working with the media. Polsat’s advertising bureau was recognised for its service level and relations with its business partners, which were viewed as first rate.
For more information on customer service tools, see the Sales and Marketing.
Article printed from Polsat: http://www.annualreport2012.cyfrowypolsat.pl
URL to article: http://www.annualreport2012.cyfrowypolsat.pl/stakeholders_and_environment/nasi-widzowie-i-klienci/
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