Mission, Vision, Strategy

Who we are
We are at the forefront
of the Polish media market,
in both production and delivery
of TV content, as well as provision
of telecommunications
services.
Who we want to be
We aim to become the entertainment market leader in Poland. We will produce and deliver the most attractive content using the best state-of-the-art technologies to provide high quality multi-play services, while maintaining the highest levels of customer satisfaction.

Our strategic objectives

Building the value
of our retail customer base
by increasing the number of subscribers and average revenue per user (ARPU), and by maintaining high levels of customer satisfaction.
Building the value
of our broadcasting and television production segment by maintaining the audience share of our channels, improving the viewer profile, and through broad distribution of our content.
Effective
management of
the cost base
by exploiting synergies across our integrated media group.
Our primary objective is to become the number one player on the Polish entertainment market. We intend to achieve this goal both by providing high quality products and services to retail customers, as well as by acquiring and producing programming content of superior quality and delivering it to Polish households using cutting-edge technologies