Our portfolio includes channels targeting all key audience segments. The ‘Polsat’ brand covers 20 stations, including four in the HD format.
Polsat
Our leading channel, POLSAT, has the largest commercial audience share in the 16-49 age group, capturing a 15.7% audience share throughout 2012. The channel is also available in High Definition.
The station broadcasts TV programmes on a 24/7 basis. It is offered via DTT on multiplex 2 (MUX-2). In addition, it is still available in the analogue terrestrial television system.
Apart from analogue terrestrial broadcasting, POLSAT programmes are also available in the SD and HD formats on most cable networks and on satellite platforms.
POLSAT GROUP’S PORTFOLIO OF CHANNELS
| Channel | Target group | Audience share in the station’s target group in 2012 | Channel content | Additional information | |
|---|---|---|---|---|---|
 |
Polsat Sport | men age 16–59 |
0.9% | The Group’s first-ever sports channel. It offers coverage of sports events and thematic programmes. The key disciplines include: (i) volleyball (World Championships, World League, World Grand Prix, Plus Liga), (ii) athletics (e.g. Diamond League), iii) football, (iv) handball, (v) boxing, (vi) MMA. | The most popular sports channel in 2012, both in the commercial and the target group. Available in the SD and HD formats. |
 |
Polsat Sport Extra |
men age 16–44 |
0.3% | Coverage of other interesting sports events, including Formula One races (full coverage, including qualifying), major tennis tournaments (e.g. Wimbledon), and the European Handball Federation Champions League. | Poland’s 5th most popular sports channel in the ’men, age 16–44’ group and also in the commercial group. Available in the SD and HD formats. |
 |
Polsat Sport News | men age 16–44 |
0.4% | FTA channel offered via DTT broadcasting technology. The schedule includes sports news, coverage of sports events, and reportage programmes. | Broadcast since May 2011, data on the audience share available since November 2012. |
 |
Polsat Film | age 16–49, cable and satellite TV users |
0.5% | A broad selection of films, including world-famous blockbusters, box-office hits, and independent productions. To a great extent, the selection is based on Sony Pictures Television International and 20th Century Fox TV productions. | Available in the SD and HD formats. |
 |
Polsat Café | women age 16–44 |
0.5% | Lifestyle, guidance, fashion, beauty and style television shows. The channel also offers foreign editions of various TV formats (‘The Moment of Truth’, ‘You Can Dance’). | |
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Polsat Play | men age 16–44 |
0.5% | Programmes dedicated to various male interests and hobbies, such as fishing, cars, and the latest gadgets and gimmicks. | |
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Polsat 2 | everyone age 16–49 |
1.5% | Re-runs of TV programmes and shows that premiered on other Group channels. | Poland’s 9th most popular TV channel. Also available via satellite in other countries (e.g. the US). |
 |
Polsat News | everyone age 16–49 |
0.7% | 24/7 news channel, broadcast live in a large part, dedicated to latest events in Poland and around the world. | |
 |
Polsat Biznes | top management | 0.05% | Latest news and commentary on major market events. | Acquired by the Polsat Group in February 2007. Broadcasting under the name of TV Biznes until February 2013. |
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Polsat Jim Jam | children age 4–6 |
4.4% | Children’s entertainment programmes. | Broadcasting under a joint-venture agreement between the Polsat Group and ChelloZone. |
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Polsat Crime & Investigation Network | age 16–49 cable and satellite TV users |
0.15% | Reality crime programmes. Documentaries presenting the work of the police, detectives, and crime labs. | Joint project of the Polsat Group and A+E Networks UK. Broadcasting since the end of November 2011. |
 |
Polsat Food | women age 16–49 |
0.13% | Food channel based on Food Network programmes. | Joint project of the Polsat Group and Scripps Networks Interactive. Broadcasting since November 22nd 2012 |
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Polsat Viasat Explorer* | men age 16–49 |
data not available | Men’s interest channel, offering programmes dedicated to extreme challenges and sports, adventure and travels to remote corners of the world. | Joint project of the Polsat Group and Viasat Broadcasting. |
 |
Polsat Viasat Nature* | everyone age 16–49 |
data not available | Nature and wildlife channel offering documentaries for the entire family. | Joint project of the Polsat Group and Viasat Broadcasting. |
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Polsat Viasat History* | everyone age 16–49 |
data not available | A range of factual programmes focusing on different historical periods. | Joint project of the Polsat Group and Viasat Broadcasting. |
* Channels covered by TV-audience research since January 2013.
AUDIENCE SHARES CLAIMED BY POLSAT GROUP CHANNELS IN 2010–2012 (%):
audience share (%)
| Channel | 2010 | 2011 | 2012 |
|---|---|---|---|
| POLSAT | 16.03 | 16.45 | 15.71 |
| Polsat 2 | 0.97 | 1.45 | 1.49 |
| Polsat News | 0.52 | 0.66 | 0.74 |
| Polsat Sport | 0.56 | 0.65 | 0.67 |
| Polsat Film | 0.29 | 0.39 | 0.42 |
| Polsat Play | 0.23 | 0.33 | 0.39 |
| Polsat JimJam [JimJam] | 0.21 | 0.30 | 0.38 |
| Polsat Cafe | 0.22 | 0.33 | 0.36 |
| Polsat Sport Extra | 0.18 | 0.17 | 0.17 |
| Polsat Crime & Investigation Network (1) | 0.12 | ||
| Polsat Sport News(2) | 0.28 | ||
| Polsat Biznes(3) | 0.04 | 0.02 | 0.02 |
| Polsat Futbol(4) | 0.02 | 0.03 | 0.01 |
Source: NAM, target group: everyone, age 16–49, daily.
1 Covered by TV-audience research since January 2012.
2 Covered by telemetric TV-audience research since November 2012 (data for that period).
3 Broadcasting under the name of TV Biznes until February 2013.
4 Broadcasting until the end of May 2012 (data for the period until May 2012).
