Regulators and Industry Organisations

We would like to effectively shape the environment in which we operate. To that end, we have become a member of or a partner to various organisations that work to promote the industry’s and the market’s development and that bring together experts in the areas important to our business.

  • We support the advancement of technology and related legislative processes. We have established cooperation with many partners, including the Polish Chamber of Information Technology and Telecommunications (Polska Izba Informatyki i Telekomunikacji, PIIT), the Polish Chamber of Commerce for Electronics and Telecommunications (Krajowa Izba Gospodarcza Elektroniki i Telekomunikacji, KIGEiT), the Polish Chamber of Digital Broadcasting (Polska Izba Radiodyfuzji Cyfrowej, PIRC), the Polish Chamber for Electronic Communication (Polska Izba Komunikacji Elektronicznej, PIKE), the Polish Information Processing Society (Polskie Towarzystwo Informatyczne, PTI), and the Polish Confederation of Private Employers Lewiatan (PKPP Lewiatan). All these organisations support the industry’s development, promote initiatives driving technological progress, make efforts to ensure friendly legal and regulatory frameworks that are conducive to development of the entire industry, the market and – in the case of PKPP Lewiatan – individual companies, while protecting consumer rights. They are also engaged in educational efforts in modern electronic communication. A recent outcome of the work of the organisations, and the Polish Chamber of Digital Broadcasting in particular, was the amended regulation on technical requirements applicable to buildings and their location, effective since February 23rd 2013. It sets out the obligation to install a system for receiving digital TV and radio channels broadcast via terrestrial or satellite means. This allows building residents to freely choose between digital reception technologies.
  • We are consistent in our efforts to encourage legal use of television signals and to protect related consumer rights as a partner of the Sygnał Association since 2004. To this end, we pursue two primary goals: we want to prevent television signal theft (including online signal theft, streaming theft in particular), production of counterfeit equipment, obtaining equipment under false pretences, and marketing counterfeit cards and set-top boxes, and to encourage a change in the public mindset by promoting a clearly disapproving approach to television piracy, which should be seen as a legally punishable offence. We have collaborated with the Sygnał Association in setting up various events, including training for law enforcement officers (the police and prosecutors), seminars, conferences, and educational campaigns. One such event held in 2012 was the future without piracy? Piracy without a future? National and international experience in counteracting television piracy, conference organised to mark the World Intellectual Property Day and the tenth anniversary of the Sygnał Association, under the auspices of the Ministry of Culture and National Heritage and PKPP Lewiatan.
  • As a listed company, we constantly cooperate with the regulator and other capital market institutions, such as the Polish Financial Supervision Authority (KNF), the Warsaw Stock Exchange, the Polish National Depository for Securities (KDPW), the Polish Association of Listed Companies (SEG), the Polish Association of Individual Investors (SII) and the Polish Association of Brokers and Investment Advisers (ZMiD). Pursuing an active investor relations policy, we maintain constant contact with our shareholders (Investment Fund Management Companies, Open-ended Pension Funds), as well as independent brokerage houses.
  • As Poland’s pioneering provider of ultrafast LTE broadband and a company offering a broad array of online services, we make an effort to actively participate in the progress of the interactive services market and in the process of formulating the standards that describe it. We are a member of IAB Polska, aiding the processes of educating the market and setting quality standards, and offering our support to efforts aimed at promoting the Internet as an effective advertising medium. Moreover, we are the co-owner of Polskie Badania Internetu, a company established to set a standard for Polish surveying of the Internet.
  • Our station’s audience is measured telemetrically by Nielsen Audience Measurement, whose surveys provide a benchmark for all TV stations, media planners and advertisers present on the Polish market. We are also a member of the EGTA association of television and radio sales houses.
  • We take care to ensure secure and high-quality internal and external audit processes. Our employees follow procedural guidelines issued by the ISACA and the IIA Polska Internal Auditor Association (Stowarzyszenie Audytorów Wewnętrznych IIA Polska). We also seek to raise the internal awareness of the role of audits, and to disseminate knowledge of audit processes and standards for their efficient and reliable performance.

Under the current legal framework in Poland, our operating markets are regulated by the following entities:

  • Telecommunications market (the Internet and mobile telephony): the Office for Electronic Communications (UKE),
  • Radio and television: the Office for Electronic Communications and the National Broadcasting Council (KRRiT).

Digital terrestrial frequencies are allocated by the UKE, whereas the KRRiT grants rights to broadcast content.

Important links: