10. Revenue

for the year ended

31 December 2012 31 December 2011
Retail revenue 1,734,798 1,594,872
Advertising and sponsorship revenue 852,580 634,204
Revenue from cable and satellite operator fees 93,660 61,089
Sale of equipment 18,770 16,546
Other revenue 78,407 59,214
Total 2,778,215 2,365,925

Retail revenue consists of pay-TV, Internet access and MVNO subscription fees, interconnection revenues and settlements with mobile network operators, revenue from rental of reception equipment and contractual penalties related to terminated agreements.